Spending at diverse-owned small businesses are how consumers & corporations show support for diversity

  • Sertify Partners

    Small Businesses

    +70% or 21mm small businesses are diverse-owned

    46% or $9.7T of US GDP is driven by small businesses

  • Consumers

    Consumers

    +70% want to buy from places based on shared values/beliefs

    +70% prefer to buy from diverse-owned businesses

  • Companies

    Companies

    $35B have been pledged to racial equity

    ~5% media spend is being committed to diverse owned publishers

Corporate ad spend pledges of ~5% are going to a fraction <0.03% of diverse-owned businesses – Sertify identifies them

Opportunity: Measure & exceed diversity spend goals and performance with minimal effort