Elevate DEI by identifying small & diverse-owned businesses
Why Small & Diverse?
Companies are driving revenue and advancing customer diversity by supporting small & diverse-owned businesses to
Boost consumer spend, loyalty & retention
Increase value, support & retention for small & diverse-owned businesses
Drive social impact & diversity leadership
Small Businesses
+30mm small businesses in the US
46% of US GDP
+70% are diverse-owned
Consumers
+146mm conscious consumers
+54% buy based on shared values
+80% want to buy from small & diverse
Partners
millions of customers impacted
#1 DEI issue = make business case
#2 DEI issue = make diversity outcomes visible
Example Use Cases
Companies with customers that are conscious consumers and/or small businesses can drive incremental value, revenue and advance diversity. Relevant industries include:
Affiliate Networks & Platforms - highlight small & diverse businesses for their publishers
Banks - enhance merchant offers to cardholders by featuring small & diverse businesses
Media - help readers know where to shop during monthly diversity celebrations
1. Launch a Year-Round Marketing Program
2. Enhance Product Value
New features - eg. offers, rewards
Shareable content - eg. social badges
Recognize support - eg. thank you program
3. Optimize Product Sales
Offer new products/services
Enhance models – eg. provide capital
Gain insights – eg. diversity scorecard